Generative Engine Optimisation

Get Recommended by AI
Not Just Ranked by Google

GEO is the next evolution of search. When your customers ask ChatGPT, Gemini, or Perplexity for recommendations, we make sure your business is the answer.

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What is GEO?

Generative Engine Optimisation makes your brand the answer AI gives. Here is how it compares to traditional SEO.

Traditional SEO

Optimises for Google's link-based algorithm
Keywords, backlinks, and technical fixes
Results appear in a list of 10 blue links
Users click through and decide themselves
Declining click-through rates year over year
VS

GEO (New)

Optimises for AI reasoning and recommendation
Authority signals, citations, and entity recognition
Your brand is directly recommended by AI
AI acts as a trusted advisor endorsing you
Massive growth as AI search adoption explodes

6 Steps to AI Visibility

A proven, systematic approach to getting your business recommended by AI engines.

1

AI Visibility Audit

We test how your brand currently appears across ChatGPT, Gemini, Claude, Perplexity, Kimi, and Copilot. We identify gaps and opportunities.

2

Entity & Authority Mapping

We map your brand's entity graph -- how AI models understand who you are, what you do, and why you are an authority in your space.

3

Content Restructuring

We restructure your content so AI models can easily extract, cite, and recommend your expertise. Schema markup, FAQ blocks, and structured data.

4

Citation Building

We build a citation ecosystem across trusted sources that AI models use as training data and reference material.

5

AI Response Testing

We continuously test real queries across all major AI platforms, tracking your brand's visibility and citation quality over time.

6

Monitoring & Optimisation

AI models update constantly. We monitor your visibility, adapt strategies, and provide monthly reports with actionable insights.

We Optimise for Every Major AI

Your brand needs to be visible wherever your customers are asking questions.

ChatGPT

OpenAI

Gemini

Google

Claude

Anthropic

Perplexity

Perplexity AI

Kimi

Moonshot AI

Copilot

Microsoft

Google AI

AI Overviews

Real Numbers, Real Impact

Results from clients who invested in GEO alongside their existing digital strategy.

+340%
AI-Driven Traffic
Organic traffic from AI search referrals in 6 months
3h/day
Time Saved
Through AI automation of manual marketing tasks
+210%
Lead Generation
Increase in qualified leads from AI recommendations

Frequently Asked Questions

GEO (Generative Engine Optimisation) focuses on making your brand the recommendation that AI assistants like ChatGPT, Gemini, and Perplexity give to users. While SEO optimises for Google's link-based ranking algorithm, GEO optimises for how AI models understand, evaluate, and cite your brand as an authority. Both work together -- SEO still matters, but GEO is where the growth is happening.
Most clients start seeing measurable improvements in AI visibility within 4-8 weeks. However, GEO is a compounding strategy -- the longer you invest, the stronger your position becomes. AI models update their knowledge continuously, so consistent effort yields accelerating returns. We provide monthly reports tracking your progress across all platforms.
Yes, absolutely. SEO and GEO are complementary strategies. SEO ensures you are found in traditional search results, while GEO ensures you are recommended by AI. In fact, strong SEO signals (authority, backlinks, structured content) also help with GEO. We recommend a dual approach that covers both channels for maximum visibility.
We optimise for all major AI platforms: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Kimi (Moonshot AI), Microsoft Copilot, and Google AI Overviews. Each platform has different nuances in how it selects and presents recommendations, and our strategies are tailored for each one.
We track multiple metrics: AI citation frequency (how often AI mentions your brand), citation quality (how prominently you are featured), query coverage (which questions trigger your brand), platform reach (visibility across different AI engines), and referral traffic (visitors coming from AI-generated recommendations). All of this is presented in a custom dashboard with monthly trend reports.
Get Started

Ready to Be the Brand
AI Recommends?

Get a free GEO audit and discover how visible your brand is across AI platforms today.

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